" Like for any other business , for us it also has been a challenging , but in the final stage a right class and order aspiration for 2021 are already promising " , says Sirekit Mol of the household business Beekenkamp Plants when reviewing their yr in North America . On top of dealing with the pandemic , breeder and start material producer Beekenkamp Plants retain working on their growth dream by investing in this part of the universe . Like individual caudex in Mexico , at Vivero International . Beekenkamp has also expanded their production for Begonia in Africa . As well at the same time , they are extend their North American squad . But there is more in the pipeline for this family company as they are function to build up a brand novel rearing facility in the Netherlands .
Impact COVID-19 in North AmericaAt the starting of the pandemic , the spot was uncertain and challenging for many raiser . However , all in all it has n’t been that bad as expected in first instance . " We are happy to see that the bulk of our growers have had an fine class , after all . " And this is also reflected in the requirement for next twelvemonth . " We are very much looking forwards to 2021 " , she order . " All in all , over the last months , we ’ve seen a change in buy behaviour of the consumer . Important moments in life history are increasingly more celebrated , but as gatherings were and still are n’t allowed , they are fete it at home and adorn their homes with flowers and plants . "
Unrooted cuttings from Mexico – North American provision chain improvement investmentBefore the pandemic hit the human race , Beekenkamp was trialing their products at Vivero International . After these successful trials , that continued during the pandemic , they decided to go commercial-grade with their private bedding stock to this nursery in Mexico . " For our client , for crops like LaBella Dahlia , Kelos Celosia and Tea Petunia , it is easier to welcome the unrooted cut from Mexico . Many of them already work with Vivero , so , if they require Beekenkamp thinning , they understand already how Vivero works . " So , what will be uncommitted and how does it work ? Sirekit : " The Beekenkamp products are individual stock so , the cultivator will remain in sense of touch with their factor or the Beekenkamp sales team . " At this mo , for the 2021 season , these unrooted cuttings from Mexico are available .
There is a tenacious history within the ship’s company of selling begonia to raiser in North America , maybe more than 80 years . Especially for the North American market , Beekenkamp has also expand their production for Begonia with 20 % at their motherstock facilities in Africa , which will give the grower more accessibility chance particularly after the top time of year .
lucubrate categorisation and team in North America – Cartesian product and people investmentThe assortment increase slowly but steady over the years and as hopeful varieties move into the market a motive arose to set up a North American team . Sirekit , who is also the Marketing and Retail manager for Beekenkamp Plants for several years , get the chance to take on the challenge and is now also lead this squad in the role as ; Head of Commercial Operations North America , in which she officially commence before this yr . Over the geezerhood , she often visited North America and launched several series , like the Petunia Tea series - set in motion two years ago and pick up in the market rapidly due to its performance .
Last class they introduced the shew Slijkerman Kalanchoes breeding to the market . Now as recently released in the news , for next season Beekenkamp also offers the Princettia ® . Beekenkamp prides themselves on their Princettia extract process that they finely - tune up over the preceding ten years for Europe . Every yr they make a newfangled selection of female parent stock for URC production . More feat on our part means you will experience fewer reversion and the most uniform production potential . They already have experience for over 10 years in their descent choice , production in Africa and deal it to the growers in Europe .
" This market is very important to us , the customer are even more of import to us . Over the last 1,5 years , Beekenkamp invested in now 2 employees working and place in North America ; Kat in Portland and Lauren in Austin . Also a dedicated squad is based in the Netherlands too and today I am look for someone who can track the East coast of the country , ” added Sirekit , “ during the Covid period , we all learned to work in a different way . With the exhibitions cancelled and travel deoxidize , everybody had to find an option to put across to their customers . I will not be capable to exchange the current situation , so we are hear to make the most of it . team , Zooms , Go - to - meeting are gross to keep in touch with people , I hazard it is something we have to get used to anyway . But I can not deny that I miss interact face to side with customer ”
New breeding facilityAlso in the Netherlands investment are ongoing . The end of this year , Beekenkamp Plants is starting the figure of a unexampled breeding facility . This will be located near their headquarters in Maasdijk .
The company is also working on a raw ERP organisation . They are doing this together with the whole of the Beekenkamp Group ( Beekenkamp Verpakkingen , Beekenkamp Plants Vegetables and Deliflor ) . To meliorate all their services for their customer .
“ Growing for the future is our passion ” , Sirekit winks , “ but together for the good results ! ”
Both task are due to be finished in 2022 .
For more information : Beekenkamp Plants[email protected]www.beekenkamp.nl
