A tenacious harvest , healthy feature and an effective merchandising construct : Developed on the footing of a cooperation between the German tree nursery Heinje und Christoph Marken , Son & Koot from the Netherlands and Verdia from France , the Lucky Berry blueberry ( Vaccinium ) and strawberry ( Fragaria ananassa ) is being presented as a robust novel addition to the fruit plant section . In 2019 , their novel addition was awarded the Taspo Award in the categories of " best selling construct " and " in effect product presentation at the item of sale " .
Modern design appeals to unseasoned target groupThe Lucky Berry concept strategically play up the long - lasting , healthy joy of snacking on berries . A small blond son in jeans with a flat cap serves as the concept ’s primal constituent . Emotional imagery and focused storytelling at the point of sales event collection to young families in particular . The reinvigorated blue and red colouring of the pots with the playful logotype letter , the streamer and large range labels with a elaborated nutriment table contrast well with the setup at the PoS. Wood crates with a burnt in logo produce the rustic character of a market stand , which emphasises the instinctive aspect of the fruit . At the same time , the concept alludes to the tendency of urban horticulture – after all , the Lucky Berry blueberry and strawberry both make the perfect potted plant . Lucky Berry literally take a crap planting and harvesting healthy fruit in the big city child ’s romp .
usable immediately in a 4.6 - litre potIn addition to the long harvest time from July to October , the Lucky Berry blueberry is a healthy snack : Every 100 grams of berries contain 6.7 milligrams of vitamin C in addition to lot of fibre . consumer can also work the blueberry into tasty cosmos : in adust good , on flannel-cake , in yoghurt or as a homemade blueberry pickle . Before and during the harvesting period , the compact Lucky Berry offers a ornamental mite with its delightful white-hot efflorescence . It favour a sunny to semi - shaded location to form its perfumed yield and is also winter - hardy . The bush of the 4 - calendar month blueberry reach a height of 80 and 100 centimeter and brook pruning very well . As the Lucky Berry can be planted not only in the garden , but also in a pot , balcony and terrace owner will appreciate the power to snack on their own produce .
Coming to the market in June 2019The Lucky Berry will complement the Lucky Berry concept in the future . It also produces fruit for four months ; a steadfast supplying of novel berries is provided from June to September . The first white flowers appear in May followed by the first strawberries a short clip later on . Like the Lucky Berry blueberry bush , the red fruits invoke with their goodish characteristics and boast more vitamin C than oranges or lemons . They also contain stack of healthy minerals like calcium , smoothing iron and folic acid . glean the Lucky Berry strawberries is also easy on the back : Thanks to their excellent growth characteristic , the plants can reach a superlative of 100 and 120 centimeter on a trellis or fence . The Lucky Berry hemangioma simplex is available staked in a blood-red 4.6 litre pot and is suitable for a little snack garden on the terrace or balcony .
For more information : www.lucky - berry.de
