It is estimated that almost 200 million poinsettia are sold worldwide , with a retail note value of just over 1 billion euros . The painted leaf gibe well into the cultivation course of study of many company . That is why the sphere is trying to keep sale steady by introduce new motley and making culture more sustainable . These are just a couple of fact report in a recent Rabobank acquittance .
Poinsettia : a seasonal staple in many countriesEvery year , during the run - up calendar week to Christmas , poinsettias can be found at flower store , supermarkets , or garden heart . The Dutch production and sale of poinsettia make up only a small part of human beings product and sales .
The primary markets for poinsettia are the United States ( around 70 million units ) , Germany ( 20 - 25 million ) , Mexico ( 15 - 20 million ) , Italy ( 15 million ) , Spain ( 10 million ) , and the Netherlands ( around 5 - 7 million ) .
Usually , trade takes home almost exclusively within Europe or the United States . Because of plant wellness regulations or high transport toll , it is n’t easy to deal potted poinsettias from , say , Mexico or Europe to the United States . Growers , therefore , focus principally on sales agreement within their own country or in neighboring countries . Of the product in the Netherlands , about 80 percent is export . Around 19 million Mexican flameleaf are grown annually in the Netherlands , which is about 20 percent of the European production .
Dutch cultivation of poinsettia must fit into a grower ’s year - round cultivation scheduleBy far , the bulk of poinsettia sales take place in November and December while in the other months , sales are modified . The culture cycle of poinsettias is about 15 to 20 workweek - form July to December . Obviously , this depends on the starting material , the multifariousness , the flock sizing , and the plant size to deliver . In other months , grower usually utilize their greenhouses for other crop . These are oftentimes companies with other efflorescence pot plants or bedding plants that can let in painted leaf in their schedules . Vegetable raiser also sometimes include poinsettia in their docket . In totality , about 25 horticultural troupe in the Netherlands describe for more than 80 percent of poinsettia production .
excogitation needed to sustain the marketTo keep up poinsettia sales , it is authoritative to continue to surprise consumer with new varieties and enforce innovation for more sustainable cultivation .
From a world viewpoint , seven breeding company are the main developer of new varieties . Almost every year , these companies put up demonstration to inform growers , trading party , and retailer about novel variety . These include the colour and frame of the ( spathe ) leaves , resistances , and , by extension , more sustainable finish method acting .
The output of unrooted cuttings often takes property under climatically favourable conditions such as in Costa Rica , Guatemala , or Kenya . After transport to the destination country , the unrooted cuttings are usually root in the country of the final agriculturalist . The frozen slip go to the growers in July or August .
What are the introduction in the poinsettia Sir Ernst Boris Chain ?
Source : Rabobank
