How to increase US flower consumption?

The US economy is originate , but the efflorescence consumption is not growing at the same pace . So how can we increase the flower use in the US ? It was the main question discussed during the breakfast organise by Expoflores in advance of the Expo Flor Ecuador , last calendar week . Together with board members of other associations like the Association of Colombian Flower Exporters Asocolflores , the Society of American Florists ( SAF ) , the Produce Marketing Association ( PMA ) and the California Association of Flower Growers and Shippers ( CalFlowers ) , Expoflores hash out this issuing .

The breakfast in advance of the inauguration of the Expo Flor Ecuador .

Reason for depressed consumptionWhat could be the reason for the downhearted blossom consumption in the US ? From the word , some reason emerge , but one of the important reasons is the presentation of the flowers in the supermarket .

" Employees in the supermarkets do not have any idea of flowers and how to lot with it . The green groceries guys have a passionateness for the fruits and vegetables in the shelves , but not for bloom " , one says .

Another reason that is being conjure is the persona of the South American flowers . " Many still think the prime are grown in poor precondition . "

All thing look at , it has become cleared that the low wasting disease is not price driven , but rather a compounding of several constituent , like convenience , help and quality . And upholding the quality of the flowers during exaltation is significant . " There are people who never bribe efflorescence and there are the great unwashed who stopped buying flowers due to a unsound experience . And it is such a pity when losing this latter group . "

How to increase consumptionSo how to increase the humiliated consumption ? For supermarket , the grouping agrees that more effort need to be made in raising consciousness of flowers at supermarket . " More Education Department among the employees " , one Edgar Guest articulate . Also more datum on the leverage behavior of consumers will help to get more insight . " It will help oneself us to learn what ’s going on in flowers . "

Regarding the image of flowers grown in South America , more has to be done in broadcast the positive subject matter out . And Expoflores already took the first whole tone in making their video " We connect emotions " , where they show where the flush come from and what emotion heyday add . They presented this video during the inauguration ceremony of the Expo Flor Ecuador .

Regarding quality , it is of import that this remains high throughout the chain , until the end consumer .

How to move forwardThe associations are all eager to increase US flower consumption . So , in guild to make a real difference , they will continue organizing meetings a couple of clip a yr . In these coming together , they will set their goal and mission , and will discuss what variety of messages they can send out for increase consumption .