Fresh - o - Fair , a virtual bloom - sell program , has grown steadily over the years , provide increased security and increment in the market . The company commence in 2018 , offering florist shop in Germany the chance to purchase flowers straight from farms in Ecuador . By 2019 , the weapons platform extend to trade to all of Europe and included flowers from farm in Colombia . In 2020 , Fresh - type O - Fair expanded to the USA and Canada , and despite the challenges of the pandemic , the clientele continued to grow due to its online nature . This is explain by Claudia Muñoz , cobalt - founding father of the company .
Fernando Muñoz , Claudia Muñoz and Esteban Muñoz .
Customer base growingFresh - o - Fair has been successful in expanding its client infrastructure in the USA , Germany , and other countries in Europe . " We have loyal customers who treasure buying sustainably - sourced , fresh flower directly from farms . Many customers are located in rural areas with limited access to large flower market in city . However , reinvigorated - o - Fair also has several customers in major city such as New York , Los Angeles , Miami , and Chicago . The platform can have flowers to any location , even as far as Hawaii . "
Increasing interestingness for sustainable productsAccording to Muñoz , the industry is feel an interesting shift towards sustainability , with more people worldwide looking to purchase sustainable products and florists seeking to sell fresher flowers with cognition of their origin . " For many people , buying flowers from Ecuador has been difficult due to their distance from Europe . However , now it is potential to purchase flowers sustainably and with ease from various farm with just a few detent and have them delivered immediately to your threshold . This is a positive modification for the manufacture , and florists are taking vantage of it . Designers with result in different part of the cosmos can simply order flowers from the location they need and have them deliver . "
Fresh flowersThe political platform ’s most meaning advantage is the freshness of the flowers , she continues . " The curt obstetrical delivery distance ensures the longevity of the flowers . Traceability is also all important , and impertinent - atomic number 8 - Fair process with farm that are known to have good quality flower and are socially and environmentally responsible . The client can purchase flowers from multiple farm with just one invoice and wait for their efflorescence to be delivered to their business . "
fetch producer and florists closer togetherLooking ahead , smart - o - Fair aims to make the purchasing process even more effortless , efficient and satisfying for their client . " The company want to go on to introduce and build a upstanding introduction for growth . The ultimate goal is to bring producers and flower store nearer together , create exciting change for the industry . To this final stage , Fresh - atomic number 8 - Fair is organize aninternational trip for floriststo sojourn Ecuador in May 2023 . Communication between producers and florists is crucial , and Fresh - o - Fair believe that by working together , everyone do good . "
make the industry more effective benefit everyoneChanging an manufacture that has operated for many twelvemonth in the same manner , is challenging , but saucy - o - Fair conceive that make believe the manufacture more efficient benefits everyone . " The company is lofty to be a part of this change and hopes that more people will espouse online shopping , con about the flowers they purchase , and try this Modern method acting of receiving flower in their business concern . "
For more information : Fresh - o - Fair+49 8131 9029 623 + 1 ( 786 ) 220 - 4836[email protected]www.fresh - group O - fair.com
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