Plant Development Services has partnered up with garden content creator Linda Vater .
This joint speculation aligns with a key year of emergence for Vater , writer of The Elegant and Edible Garden , as she embarks on a high - visibility landscape renovation . After over 30 years living and gardening in a Tudor - manner mansion featured in Southern Living Magazine , Garden Gate Magazine , Victoria Magazine , and other top publication , Vater has move to the playfully titled " bungalow on the Hill " in Oklahoma City . This new location , a white canvas landscape painting , is being transformed into a fully realize garden masterpiece with plant from the Southern Living Plant Collection and Encore Azalea .
" With the launching of her highly anticipated newfangled book , The Garden Journal : A 5 - Year Record of Your Home Garden , speaking engagements nationwide , and a meaning on-line bearing , Linda Vater is the gross partner for PDSI during this exciting year of transformation , " says Corrina Murray , Director of Marketing , PDSI .
Using flora lists , design guidance , tips , and techniques , Vater will showcase the PDSI plants at the heart of the project across her popular social channels . Additionally , the partnership will leverage Vater ’s Turkish boxwood purpose expertise to highlight PDSI ’s new Better Boxwood ® brand name as it hits the consumer market in Spring 2024 .
Together , the partners will produce a reach of content span horticulture guides , commercials , landscape product pic , and featured appearances in over 100 videos on Linda ’s YouTube channel , which boasts over 163,000 followers and more than 41 million views to date .
As more gardener attempt to grow their skills online , PDSI ’s marketing strategies concentrate on see the digital transformation . A 2022 survey by Simple Spring revealed that 4 in 10 gardeners use on-line videos as their primary beginning of garden knowledge . This movement is amplify as gardening interest group rises among young generation . These digitally - savvy audiences tend to eschew traditional online marketing , with few than 1 in 5 nominate purchases from banner ads , according to the Marigold 2023 Consumer Trends Index . rather , they search brands that they feel a sentience of relationship with , and they make key buying determination based on the online electric outlet and creators they know and cartel .
" This partnership will help us nurture unassailable connections with nurseryman of all levels by bring home the bacon them with complimentary inspiration and learning resources while shine a spot on trusted , high - carrying into action plant , " allege Murray .
" As each season passes , the dependability of both plant life and mass in the garden world arise in importance to me , " says Vater . " After years of collaboration with Southern Living Plant Collection , I have rank confidence in the plants ' operation , even in challenge surroundings like Oklahoma , and in the unwavering commitment of their team . "
For more information : Plant Development Serviceshttps://plantdevelopment.com/
