societal media is well integrate in the Korean culture . That explain why it is the essential piece of marketing scheme for almost every Korean clientele . By using societal media the fellowship raise consumer awareness about their products and overhaul , boost their cut-rate sale , while at the same time connecting to their customers and allowing them to be a part of their community . The Agriculture office at the embassy of the Netherlands in Korea experienced the world power of social platforms first bridge player during the Hope Flower Campaign , which was designed to increase bloom hold and to stimulate the flower marketplace in South Korea .
reference : SEO - LNV
Social medium environmentIn South Korea social media is widely used as one of the most of import communicating tools for awareness campaigns . Instagram and Facebook in Korea are , as opposed to many other countries , regarded as creative appreciation and credit tools not only for businesses but also for prescribed purposes , and are used to influence consumer ’s decision - devising . The social media surround is very easy to apply and to reach the customer .
Credit : seo - lnv
societal media activitiesWith this environment , an event was conducted on societal media channel of the embassy as a part of the Hope Flower Campaign carried out in Seoul , to reach as many consumer as possible . The main purpose of the event was to give as many Korean consumers as possible the probability to experience the delight of giving and obtain flowers so as to help stimulate the ( local ) flower grocery in Korea . base on the securities industry study carried out by the Agriculture place , the consumption of bloom per head in Korea has decreased over the last year . Therefore pee a blossom appreciation safari was one of the priorities at this office to boost the blossom consumption and support the flowers sodbuster . During the social media event , the world was requested to signal why they would want to give thanks someone with a posy of flowers and give them the joyousness of invite flowers . Mina Sohn , former TV / wireless presenter and powerful influencer on societal media led the consequence and the effect was a collection of earnest stories and moment . Through the mailing of participant on their own social media channels , showing each gift and obtain flowers , the joyous experience was again widely spread and shared . According to related to market place studies , the recommendations of celebrities and influencers can make consumer ’s mental attitude towards a certain product , in this case flowers , more positive . Also the in high spirits beneficial response on the SNS placard have a like effect .
As another example is the recently founded local peony tie in Gangjin , South Jeolla Province . To overwhelm the sudden negative gist of COVID-19 , they are selling their cut flowers straight to consumer . This field bring forth 80 % peony flower countrywide and they grow peony bulbs import from the Netherlands . The affiliation used societal culture medium for this strange and alone dispersion and gross sales , and it became a bully success in Korea .
Social media marketingSocial platforms are very suitable prick not only for consumer awareness and merchandising but also for their pursuit to accommodate the motive of the consumers . As a resultant , they have successfully go against down barriers between caller and their customer . In the past , consumer were required to call a customer Robert William Service for their inquiries . Today many companies invite their consumers to employ Facebook or Twitter to resolve problem or discover data . In Korea , most serving and top brands have seen this design and are focusing on SNS merchandising . Hopefully the Hope Flower Campaign will have a similar effect for the flower industriousness . It is advisable that other agriculture and food related companies that are alive in Korea to invest in their societal sensitive activities when focusing on the Korean market and consumer .
Source : www.agroberichtenbuitenland.nl
