Spain is a beautiful area , and Sahid Nahim , founder of New Bloom , had the joy of being on holiday recently for a couplet of workweek . " I enjoy preparing for my travels and was concerned in learning more about the industry and how it make do the COVID-19 pandemic . I have always believed we all can find out from each other no matter your body politic of parentage because we may be doing the same things or blend in through the same things . "
While Sahid visited Madrid , he had the joy of meeting Guillermo Gomez Weinzetl from Coflores . Guillermo and his brother welcome him for a couple of hours to sit down for a talk and show him their facilities . " I wanted to memorize how and where most of Spain and Madrid source its flower , how business is change for them , and how COVID-19 affected the industriousness . "
Sahid was very impressed by the shop classroom they had adjust up for their customers . They did not generate any profit . It was only a path of adding note value and remain connected with their customers . During COVID , they had around 15 people . Now , they have more than 30 . The elbow room and facilities were top notches , which imply they invested into it and , as Sahid always aver , " it is crucial to invest in your customer . " It was a pleasure meeting the two brother and hearing about the floral industry in Spain and Madrid . " I desire to thank them for allow me into their business and sharing with me their story . "
" When I first sat down in Guillermo ’s office , I was shanghai by his antique farm tool collection . The good I had ever seen . I love that hooey ! I have it away it ’s not flowers , but it is farm , and it was super time of origin . We address about the industry . He then showed me the shop blank from which he invites 30 + florist to larn from the just teacher in the world . I was very delighted to know that they only charge the toll to give back . We also enter the cooler full of locally grown production from Spain . Amazing ! I also visited the carry on part , the bombastic I have ever seen , and the colors were just break open like a skittle commercial message . "
Here is part of the conversation with Guillermo and his brother .
About the company"I am Guillermo Gomez Weinzetl and I am the worldwide manager of Comercializadora de Flores de Colombia ( Coflores ) . This is a class company have by four comrade . We have had this company since 1992 . My father is from Colombia , and my mother is from Austria . We started importing efflorescence from Colombia , and then we set out with Holland and then Ecuador , and now we import from all over the populace . Colflores bought Florimex seven years ago when the headquarters in Holland went belly-up , and we put the caller together . " Guillermo has been in business enterprise for about 30 year .
What are operate hours?“We are open from 7 am until 7 pm . We trade to most flower shops and jobber , and the majority of them hail originate at eight until 10 am , and others come later in the good afternoon , but we mostly do delivery . "
How does Guillermo normally sell?They have a website where most of our customer buy . They used to make personal sales over the earpiece back in the days , but now we drive all people to the website to avoid wasting fourth dimension over the phone . 70 % of their sales are generate through the website . Their guest base is all of Spain , not only Madrid . They deliver as far as Portugal and a lilliputian bit in France and have an authority in Barcelona too .
Where do most of the flowers in Spain come from?90 % of flush are imported because in Spain the production of flowers is really short . " We have excellent conditions to grow prime , but we are not used to doing it . Part of the topically grown mathematical product is hydrangeas but not too many . We also have clove pink , chrysanthemums , glads , etc . most of these flowers are grown topically , Eucalyptus and some greens as well . Most of all , the other flowers come from Holland . We sell only the serious lineament . Carnations are ship to Holland and England . rose are the flower people purchase the most . About 30 % of all cut-rate sale are roses from Colombia and Ecuador . "
How was the position during COVID-19?““During COVID , we had to close on March 14th of 2020 , and all the purchases were already in cognitive operation , so we transport all the bloom on Sunday . Around 50,000 euros and then we shut and could n’t sell anything afterward . During the pandemic , we decided to give flowers to hospitals , breast feeding homes , police departments , pharmacies , fire departments , basically to all essential workers . After three weeks , people begin to call again to ask for flowers . We start to bring a few prime from Holland , but it was only my pal and I , and everyone else , our 30 employees , were work from home . My brother and I clean everything because we needed to make all the products away . We afford , and people start to bribe again , but the web site never stop . We started bringing some people to go , and last , after one yr , we came back to normal business enterprise . "
How did the industry change in Spain during COVID-19?“People were not used to buy flowers via the net , so online flower sales grow . Many people who do n’t have bloom shops have a site , and that ’s how they deal to their customers " , Guillermo explains .
How is the food market now?Events and weddings restart and increase sales . During the Summer , the sales ordinarily drop . Last workweek they had 33 % of sales . The weather affects the buying outgrowth since it ’s too red-hot to land flowers base , but nuptials are still alive .
What does Guillermo think is the future of the flower industry?“This is difficult to respond . I call up the great unwashed are changing their minds and they like to see new varieties and decoration . Florists like what they see on the net , and they are looking for tendency on social media and everywhere . For example , in Spain , there were a pot of flower decoration , but now there is more dark-green incorporate . "
For more information : New Bloom Solutionswww.newbloomsolutions.com
