When Miley Cyrus unintentionally captures your brand name purpose in a song , there ’s only one thing that can be done : give thanks her for the selfless deed and make her your unofficial ambassador .
The lyrics in Miley ’s hoarding - topping vocal Flowers , “ I can buy myself efflorescence ” have become an anthem for ego - empowerment . Turning what ’s typically reckon as a romantic gift into a rebellious turn of self - tending .
It ’s a content that ’s not far from what the flower brand , That Flower impression , has been communicating to consumer . As Heather Lewis , Strategy Director at 180 Amsterdam explained : “ That Flower Feeling has always believed that flowers are a sinewy and simple act of self - care . One with benefits backed by science . So , when we hear Miley singing the same tune , we knew we had to thank her properly . ”
But when it came to thanking Miley , That Flower flavor could n’t post her a regular floral gift . Because , as per the song ’s lyric poem , Miley does n’t need anyone to do that for her . So instead , That Flower touch sensation thank her with the next best affair : a customized vase that perfectly catch her boldly defiant spirit .
Made personal with Miley ’s tattoo , the manus vase ’s curious build is designed to either be image as a raised fist for self - authorization or a bluff mansion to her X , look on how she feels . With the latter gesture result in a pose that has become part of the disaffected singer ’s personal brand .
But That Flower smell did n’t block there . The brand has also take out billboards in the singer ’s neighbourhood , as well as a mobile hoarding in LA , to personally thank her for observe flowers as the ultimate act of self - care .
Steve Dionne , Executive Director at That Flower Feeling tell : “ When one of the world ’s most renowned pop principal sing about what your business stands for , you must conjoin the conversation . By thanking Miley on a prominent - than - life scale , we ’re able to stoke the ethnical fervor and make certain That Flower Feeling appreciates its newest , unofficial ambassador . ”
That Flower Feeling has been reposition percept about flowers as self - care for the retiring yr , since launching its first - ever ad campaign , ‘ Flowers . Self Care Made Easy ’ . The work pushes against the excessively complicated and at times silly ego - caution ritual that have vary degree of effectiveness , offering an well-off alternative , backed by science : flowers .
Miley Cyrus ’ Sung Flowers launched in early January 2023 as the lead single in her late studio record album Endless Summer Vacation . The song went direct to phone number one , breaking the criminal record as the most streamed song in a calendar week on Spotify during both its first and second week . It debuted at the top of the Billboard Global 200 chart , has been at numeral one in the US for the last five week while also reaching number one in over 35 countries .
For more data : That Flower FeelingSteve DionneEmail:[email protected]T : +1 ( 760 ) 213-3996www.thatflowerfeeling.org
For more information:180www.180amsterdam.com
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